Direct mail is one of the most consistently effective forms of advertising. Creating a direct mail campaign is an easy and cost-effective way to maximize your marketing and communication efforts to reach new and existing clients. Where emails can be deleted immediately or never even looked at, people still head to their mailboxes daily. According to the United States Postal Service, 98% of people retrieve their email daily, and 77% of people sort it immediately.
What's the advantage? Unlike other forms of advertising, in which you're never sure just who's getting your message, direct mail is familiar to all age groups and lets you communicate one-on-one with your target audience. That allows you to control who receives your message, the mail piece design, when it's delivered, and how many people you reach. Direct mail touches all the senses and can be personalized for highly targeted relevancy...it is only limited by your imagination.
Despite the attention currently paid to other forms of marketing, direct mail has a proven track record and still occupies a well-deserved place in thoughtful, comprehensive marketing campaigns. The flexibility, affordability, and user-friendliness of direct mail make it an excellent option for any company that wishes to create a cohesive and effective marketing program.
- USPS Approved Mailing Templates
- USPS Guide to Mailpiece Design
- USPS Business Price Calculator
- USPS Postage Rates
- USPS Postage Promotions
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