Direct mail is one of the most consistently effective forms of advertising. Creating a direct mail campaign is an easy and cost-effective way to maximize your marketing and communication efforts to reach new and existing clients. Where emails can be deleted immediately or never even looked at, people still head to their mailboxes daily. According to the United States Postal Service, 98% of people retrieve their mail daily, and 77% of people sort and read it immediately.
What's the advantage? Unlike other forms of advertising, in which you're never sure just who's getting your message, direct mail is familiar to all age groups and lets you communicate one-on-one with your target audience. That allows you to control who receives your message, the mail piece design, when it's delivered, and how many people you reach. Direct mail touches all the senses and can be personalized for highly targeted relevancy.
- USPS Approved Mailing Templates
- USPS Guide to Mail Piece Design
- USPS Business Price Calculator
- USPS Postage Rates Revised Jan 2020
- USPS Postage Promotions
- EDDM Quick Reference Guide
- EDDM Carrier Route Map
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