Direct mail is one of the most consistently effective forms of advertising. Creating a direct mail campaign is an easy and cost-effective way to maximize your marketing and communication efforts to reach new and existing clients. Where emails can be deleted immediately or never even looked at, people still head to their mailboxes daily. According to the United States Postal Service, 98% of people retrieve their mail daily, and 77% of people sort it immediately.
What's the advantage? Unlike other forms of advertising, in which you're never sure just who's getting your message, direct mail is familiar to all age groups and lets you communicate one-on-one with your target audience. That allows you to control who receives your message, the mail piece design, when it's delivered, and how many people you reach. Direct mail touches all the senses and can be personalized for highly targeted relevancy. Although only limited by your imagination there is a proven formula to follow when creating your direct mail piece:
Despite the attention currently paid to other forms of marketing, direct mail has a proven track record and still occupies a well-deserved place in thoughtful, comprehensive marketing campaigns. Consumers today are increasingly self-directed and are highly likely to research their options online before making a purchase. As a result, direct mailers should look to drive prospects to a relevant landing page where they can complete a form if they wish to purchase or receive more information, enabling you to continue to build your own marketing list for future use.
- USPS Approved Mailing Templates
- USPS Guide to Mail Piece Design
- USPS Business Price Calculator
- USPS Postage Rates
- USPS Postage Promotions
- EDDM Quick Reference Guide
- EDDM Carrier Route Map
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