LIBRARY
At HOT we believe that Knowledge is King so we have created this online library of articles and reference books we hope you find helpful, interesting and fun. Feel free to download or share with your colleagues and check back often for new resources.
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Above the Fold- Anatomy of a Website by Brian Miller shares the principles of successful website design.
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How to Be Creative- A sarcastically comical look by Hugh MacLeod, cofounder and creative director for GapingVoid, on the value of authenticity and hard work, revealing the challenges and rewards of being creative. A truly funny and enjoyable manifesto.
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Type Classification- Do you know the difference between a Serif and Sans Serif font? Designer, Jacob Cass, explains this and much more about typestyles.
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Design Elements for Non-Designers- Whether you are new to graphic design for printing or just need a refresher, this book by Ana Henke of New Mexico State University, is a good reference which covers the important basics of creating files for printing.
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Why Print?Print is not dead! It's a viable and important element in any multi-channel marketing campaign.
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Envelope Basics by Mohawk- Basic information on envelopes, glossary of terms & a specifier for envelope and insert sizes.
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Paper Basics by Mohawk- A handy guide to paper types, weights, finishes and sizes.
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Printing Basics by Mohawk- This guide explains everything you need to consider regarding file preparation when you start the design process.
